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DRIEHOEK brand acquisition from Unilever

Bijgewerkt op: 7 mrt. 2022


Unilever NV sold its famous (and more than 100 year old) brand "Driehoek", a Dutch household name for green soap products to Marcel's Green Soap. CORPTECH assisted Marcel's Green Soap on all corporate legal (M&A) aspects of the acquisition. The acquisition was extensively covered by Dutch media (newspapers and broadcast media).

https://www.marcelsgreensoap.com/

https://www.nrc.nl/nieuws/2017/11/03/omas-alleskunner-is-weer-helemaal-hip-13813678-a1579802

https://fd.nl/ondernemen/1225194/unilever-verkoopt-iconisch-zeepmerk-driehoek

https://www.telegraaf.nl/nieuws/1007723/unilever-verkoopt-driehoek-groene-zeep

https://www.bndestem.nl/etten-leur/productie-driehoek-zeep-naar-etten-leur~a28ac0a5/


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